Couples make up over half of US population and 70% fight more about money than anything else. Click! is a product concept designed to meet the unique needs couples have around communication and creating a shared strategy.
CONCEPT / UX / UI
Couples are autonomous individuals working jointly in a partnership. This results in dynamics, behaviors and needs that differ from those of individuals.
Yet, banks don’t provide the products and services to address their unique needs. There's a huge opportunity to offer flexible solutions built specifically for couples to help them improve their financial health, resulting in new business and increased loyalty.
The design combines the optimism of yellow with photography of real hands to create a distinct and ownable look. The use of photography not only sets the look apart; it also allows us to show a range of couples and communicate in a very human way.
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